How to Handle Rejection in Sales
Updated: Feb 24
We all deal with rejection in life. At our jobs, our lives, just about anywhere. There’s no way to avoid it. In our line of work, we get rejected on a daily basis. It’s difficult to stay on track when you’re constantly getting rejected so how do you deal with it?
Don't Take Things Personally
People just happen to be having a bad day and you ended up being the person they lash their anger out on. Other times it’s just who they are as a person. We were all raised differently. Maybe they are going through a hardship in their life. You never know. Yes it’s not fair because we’re just trying to do our jobs, but no matter where you go or what you do, you will have to deal with people.
Don’t Get Emotional
With jobs like this you have to have thick skin and let things go. Often times we get a customer who is no longer interested after we’ve gotten them approved. That’s frustrating especially when you did all the work to get them there. You can’t stay in your feelings because you’ll carry it over to the next phone call, email, conversation, etc. Then you’ll be the one who will end up lashing out on an innocent person.
Reflect and Improve
After having an exchange with a customer, look back and think of ways you can do better. Every conversation is an experience we can learn from. Analyze your answers and reactions. Train yourself to not react in certain situations. Find a way to alter the conversation to your benefit. The more experience you have, the better you will handle future encounters.
“In our industry we deal with rejection on a day to day basis. We can come across a business owner who doesn’t want to listen to what we have to offer or we may put the legwork in to get a customer approved and for one reason or another they elect not to move forward.
Things like this can be tough to overcome but it's important not to carry your emotions over to the next call. When I run into this, I will take a breather and ask myself if there is anything I could have done better to earn that customer's business. We can’t win every deal but if we can identify the reason why we lost it, we can improve ourselves on the next one.” - Justin Rasch, Finance Manager
Don’t let rejection get in the way of your emotions. It all depends whether you let it affect you or motivate you. Use these tips to your benefit and remember to keep on improving!