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  • Writer's pictureEverlasting Capital

How Persistence Leads to Success in Business

Updated: Jan 16, 2020

We all wish success just fell into our laps and we didn’t have to work for it. Unfortunately, for most of us, that’s not the case. In order to be successful you not only need to work hard, but you also have to be persistent. Whatever you choose to do you have to keep at it. Often times when we see a snippet of success we stop. When we reach a spot where we are comfortable we stay. That’s fine if you’re happy with where you’re at, but you will lose opportunities to grow.

In sales, a similar principle comes into play. When you’re constantly reaching out to potential customers, they’re not usually pleasant. Often times you’ll either get rejected, sworn at, told things no person wants to hear when they’re just doing their job. This is why persistence is key. No matter how many times you get hit with a “no” you have to keep going. Because somewhere in that group of people, there will be one ‘yes’ that will make all the ‘no’s worth while.

Be that person who keeps going. It will set you apart from everyone else. Not giving up gives you the opportunity no one else has. Those who gave up capped themselves while you’re raising your chances to succeed. Most importantly, don’t be persistent for others, or to prove a point. Be persistent for yourself. If you discipline yourself you will feel good knowing you give it 110% every single day. Work hard, keep pushing forward, and you will be amazed by the results. Persistence leads to success.

Our CEO Josh Feinberg was calling people constantly for hours day after day. He didn't see results and he felt like giving up, but he persevered. He got that one phone call that changed his life. The one call that made him a business owner. The one call that launched Everlasting Capital into business. At 19 years old he started his own company. He had multiple people doubt him. He proved them wrong.

"I wanted to show people that I had the possibility of being able to get to the next level." - Josh Feinberg, CEO

Remember when you're feeling discouraged, that's when you're closest to success. You're one step closer to that sale, one step closer to that deal. One step closer to your breakthrough.

Do you have a success story? Maybe you're currently on a journey. We'd love to know!

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