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  • Writer's pictureEverlasting Capital

Key Factors You Need in a Business Plan

Updated: Jan 27, 2020

There is no perfect or ideal quote on quote “business plan.” Of course there are key factors you need to consider in every plan before moving forward. But there is no guarantee of success no matter how much preparation you put into something. Any big change is a risk both in business and life itself. Here are some factors to consider when creating a plan.

Do Your Research

The more you know the more powerful you will be moving forward. Any decision you make will involve your experience and expertise. Get to know you company, your product, and the industry you’re getting into. Determine a problem and how your business and/or product will be the solution.

Know Your Target Market

Now that you’ve determined your ‘what’ you have to determine your ‘who.’ Who is your company catering to? Who are you helping out? You have to decide who will ultimately benefit from your business the most and market to that audience. Targeting the wrong audience can be lethal to your overall success.

Compare and Contrast the Competition

The best way to stick out is to know your competition. You need to figure out how you will do things different and what advantage you have over them. Will you market on a more personal approach or will you be more informative? Ask yourself what makes you different and go from there.

Claim Your Visions

No dream is too big. Involve future business plans and products that you plan to provide when/if you’re successful. Think about what you want your business to be in the long run. This shouldn’t affect every decision in the start of your business, it’s more of what direction you want your business to go moving forward.

Have a Financial Plan

Money is a big factor when it comes to business plans and decisions. Find out exactly where you will get funding and how you will prepare for downfalls. Having a profit and loss statement is beneficial to see where exactly your financial strengths and weaknesses lie while keeping track of every expense. Don’t leave anything out when it comes to finances involving your business.

These factors are key when it comes to planning for your business. You must consider all these things when making a business plan and also before making a decision for your business. Put careful thought into everything before making a permanent move. Take your time to avoid making rash decisions. Seek professional counseling if you’re unsure. Most importantly, don’t forget where you started and why you started. We hope you start this year off in the best way possible and wish you the best in your future endeavors. Cheers to another decade.

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